Mobile Phone Affiliate Marketing

Take advantage of mobile phone marketing strategies and capture leads and customers you're missing on most PC's

A broad definition of mobile phone affiliate marketing is using any type of mobile device as a way to market communications. Companies use social network sites such as Facebook, Twitter, and MySpace to distribute their promotions and advertisements. The most common way to do this is through the use of a mobile device, such as those listed above. Almost every company or corporation these days has an application that can be downloaded to a mobile device. This encourages consumers to stay loyal customers by receiving 'fans only' discounts and promotions, along with the most up to the minute details on sales going on with that company.

Advantages of mobile marketing

The reason why business owners and marketers believe that mobile phone marketing can be very successful is simple. People hardly leave their mobile phone unattended. It is always with them. So, they are more likely to see and respond to an ad on their mobile phone than, say, an ad on TV, radio, newspaper, magazines, or websites.

Moreover, TV ads, print ads, and even online ads are very generic. They cannot be used to target a particular segment of customers. Mobile phone ads, on the other hand, can be very specific. You can send highly targeted ads to people based on their interests and preferences.

The way it works

Most companies follow the OPT IN method when it comes to text mobile marketing. Mobile users are asked if they would like to join an advertising or marketing campaign run by a particular company. They are usually given some freebies (free talk time, free mobile games, free images or posters, ringtones, and more) for opting in. When a person opts in, he is asked certain questions about his likes and dislikes. Based on this, marketers send ads that match his interests.

For example, food enthusiasts can get information about food festivals, the day's specials at a cafe or a restaurant nearby, happy hours at a newly opened bar, and more in the form of text messages. Some companies even allow their opt in subscribers to use these promotional text messages as mobile coupons, upon showing which they can get a special discount at retail outlets, restaurants, or malls in the locality.

Text mobile phone affiliate marketing - The best bet for marketers

When it comes to mobile phone affiliate marketing, business owners have plenty of choices. They can reach the end user via text messages, WAP links, banner ads on mobile websites, video ads, ads within mobile games, ads within mobile applications, and so on. None of these methods, however, are as effective as text mobile marketing.

Text messaging is a facility that is available in almost all types of mobile phones, from cheap low-end devices to expensive high-end devices. On the contrary, facilities like mobile web are available only in certain types of phones. In other words, not everyone can access a WAP link on his mobile device. Anyone, however, can read and respond to a text message. So, if a business owner wants to market his products and services to a broad spectrum of people, text message marketing is his best choice. This is why it is considered the best form of mobile phone affiliate marketing by marketers and business owners alike.

Concerns of the end user

Some people are not fond of mobile ads and consider them intrusive. They feel that by opting in to mobile marketing campaigns, they could be inviting spam messages to their inbox. Mobile marketers, however, ensure that these concerns are taken into consideration and that there is nothing to worry about.

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Greg Swan is a blogger, affiliate marketer and internet entrepreneur. For access to more great articles, helpful tools and resources, please visit his blog at http://webinfomktg.com.

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